Broadway Square is a convenient and alluring climate-controlled indoor shopping destination located near the intersection of ESE Loop 323 and Broadway Avenue in the heart of Tyler. It serves many surrounding communities. The mall is a staple of Tyler, built back in the 70s, and is a nice place that is clean, patrolled, and easy to get to. It encompasses many stores, with so many to choose from, including name brand retailers ranging from jewelry to fashion apparel. There is an array of dining options. While some sales people can seem pushy, most people are really nice. It is remembered fondly by many as a place visited for years, though some changes like the loss of the arcade are noted. It is considered the mall for all people.