The owner is always kind and helpful. If customers need a lot of basic beads, Amazon may be cheaper, but this place is great for specialty beads, buying small amounts, looking for inspiration, or not sure what to want. The shop has a phenomenal selection and pricing comparable to Hobby Lobby or Jo‑Ann. The owner is the sweetest, most knowledgeable beader, going above and beyond to help find what customers need and answering all questions. Pricing is very good, making customers think twice about buying elsewhere. A highly recommended stop for any crafter or beader.