Modern Shoe, located in historic downtown Provo since 1940, has been serving customers for over 80 years with a focus on quality and customer care. This full-service shoe store is known for its old-fashioned values, including standing behind the shoes they sell and putting customers first. Customers appreciate the knowledgeable staff who take the time to find the right shoes and fit, ensuring comfort and suitability for their individual needs. Many reviews highlight the staff’s patience, helpfulness, and expertise, with staff members like Wayne and Jorge receiving special mention for their outstanding service. The store offers a welcoming atmosphere, with great music and attentive service that makes shopping a pleasant experience. Customers with special needs or post-surgery requirements find the staff’s advice and fitting assistance particularly valuable. Overall, Modern Shoe is praised for its exceptional customer service, knowledgeable staff, and dedication to helping customers find the right shoes for their needs.
Great service! I have terrible feet and needed new shoes. The gentleman measure foot and brought shoes that could work for me. I liked the Brooks brand but my middle toe rubbed a bit. He found one that worked best for my foot.
June 2026
By far my favorite shoe store. I have hard to fit narrow feet, and I can always find high quality shoes that I love. And the service if great! Plus i love walking around downtown Provo where Modern Shoe is located.
May 2026
We made it in only 15 minutes until close but the staff were still friendly and extremely helpful in assisting us to find safety toe shoes for my son. The young man assisting us even made suggestions based on what my son said he was looking for.
