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March 2024 by Margaret S.
Great selection of kids toys. Found so many toys for my daughter, unfortunately I was short on luggage space and wasn't able to make any purchases. They had a huge wall of Calico Critters - by far the largest selection I've ever seen of that brand! It was a little overwhelming in the best way possible. I thought prices were a bit high, but not surprised to see either on the downtown mall. A great place to go for gifts, for sure! Service was good, I was asked if I needed help several times. The layout doesn't lead itself to a large amount of people moving comfortably.
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December 2023 by Elizabeth Kadeli (NormanBatesJr)
Gorgeous, welcoming toy store with an amazing selection of toys for every age. From educational toys, to locally made toys, to a range of price points; the selection is to die for. Perfect for gift shopping, or just awakening your inner child.
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December 2023 by cookie Magic
Has the best toys and best staff in town. Gift wrap is very cute.
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November 2023 by K. Le
I buy from this lovely toy store often and every time, i feel welcomed and appreciated! The toy selection is great including legos, jellycats, and smitskis! I would definitely come back again and again!
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November 2023 by David Law
Cute and cheerful store, not massive but a thoughtful selection of quality stuff for a wide range of ages, and a nice rewards / discount program for repeat customers. Good place to find gifts.
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October 2023 by Ayla Olson
Just a wonderful toy shop all around- lovely staff, great atmosphere and a super cool selection to choose from. We love Alakazam!
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September 2023 by Holly K.
Such a super adorable toy show. I loved the variety of items they carried. Something for a huge variety of age groups depending on what you were shopping for. Their little vault bookstore room was so adorable and was really cute to look through. Price wise I found everything to be what you would expect for a brick and mortar toy store, they certainly aren't going to be offering Amazon prices. The employees were friendly and helpful if you needed them. A great spot to browse or find a gift when in Charlottesville.
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July 2023 by Ellie Norman
Richie at the register is exactly who you want working at a toy store: they were kind, humorous, and happy to chat about the toy options. I bought a stuffed animal and I regret nothing - part of being an adult is being a kid.
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June 2023 by Janet Herman
Alakazam Toys is a wonderful store with helpful staff and a wide selection of children's toys, many of them creative and a bit out of the mainstream options found at larger stores. I recently ordered several items online and they delivered to my home almost immediately. I found this option to be of great value. Thank you, Alakazam for great toys and books and even better service.
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June 2023 by Gore Weeb
Cool toy store but I personally thought it was a bit overpriced for what it was. Still enjoyed it a lot, however!
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May 2023 by Natalie Exum
Hands down the best curated toy store I’ve ever encountered. The selection is intentional and unique. My favorite place to shop!
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May 2023 by Kristin Ridge
So lucky to have this little gem of a place downtown. Beautiful selection of toys and the staff is always so kind and helpful.
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March 2023 by Lewis Wydner
Best part of the downtown mall. Great staff. Great mix of unique and main stream toys. Step in and buy something fun.
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December 2022 by Bonnie Lessans
This was the best toy shop I’ve ever been in! I got so much great stuff for my kids and am regretting things I didn’t get. So many things and so many unique items. Love it!
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December 2022 by Gretchen Shumate
I came across their Instagram randomly and decided to drive 2 and a half hours to check them out and I was not disappointed. I loved all the different toys they had! The staff is also very friendly! I definitely recommend coming here.