Cottonwood, established in 1993, started as a vendor at quilt, craft, and doll house shows before opening a shop in Palmyra, Virginia in 1995. In 1999, the business became an authorized BERNINA dealership and later expanded to a larger location in Charlottesville. Today, Cottonwood offers a wide range of BERNINA sewing and embroidery machines, longarms, software, accessories, and provides on-site technicians, as well as machine mastery classes. Customers praise the store's large selection of fabrics and notions, as well as the wonderfully friendly and helpful staff. Visitors, including a Brit passing through town, were impressed by the warm welcome they received and the store's impressive inventory. New quilters appreciate the staff's guidance in selecting fabrics for their projects. The business is also known for its excellent customer service, with one customer highlighting the exceptional care taken during a Bernina 770QE purchase. Overall, Cottonwood is described as a beautiful shop with a great selection and a staff committed to providing a wonderful experience for all customers.