Jo & Co Jewelers is a full-service jewelry store at Smith Mountain Lake since 2004, offering onsite repairs, custom jewelry, and a store full of fine jewelry, gemstones, and diamonds. The business is built on quality and customer service, with a selection and service described as second to none and unmatched. Reviews highlight a friendly, knowledgeable, and super helpful staff that provides personalized customer service, going above and beyond to accommodate needs from purchases and trade-ins to custom work and repairs. Customers report great, top-notch, and life-changing experiences, noting the staff makes the process fun and handles everything with incredible craftsmanship and attention to detail. The store is highly recommended as a forever go-to jewelry store and a place you can trust for important purchases, creating wonderful memories.
Absolutely magical. We love everyone there and all the miracles they perform. No matter what we need they always come through with the perfect gift, redesign or the perfect wishlist for future purchases. Thank you for everything you do.
July 2026
Jo&Co. is a great jewelry store at Smith Mountain lake. Everyone is very friendly and professional. I had some old jewelry reworked and the did a fabulous job. If you are ever in the area take time to visit, you won't be disappointed.
July 2026
I told him what I would love to have and they accommodated me greatly. I appreciate their attendance To my situation, everybody was so polite and easy to work with. I enjoyed it.
