Ulta Beauty is a large beauty retailer offering cosmetics, fragrance, and skin and hair care products from over 500 brands. The store provides expert advice from helpful and kind beauty advisors, who listen patiently and help find specific products for a customer's needs and budget. The staff is friendly and a gem, doing whatever they can to get customers the items they need despite occasional shortages. Located conveniently in a mall, the store has everything needed, though the many fragrances can be strong upon entering. Services include a salon for hair, makeup, and brow services, with options for quick store pick-up and same day delivery.