In 1988, Penelope Searcy opened Penelope at the end of Old Forest Road in Lynchburg, Virginia. Since then, Penelope has grown to become one of Virginia's largest boutique chains and a favorite destination for women of all ages. Penelope is proud to offer an award-winning collection of sterling silver jewelry, Pandora, Alex and Ani, Kendra Scott, Julie Vos, Brighton Jewelry and more. Penelope also offers classic casual clothing from Tribal Sportswear, Oh My Gauze, Habitat, Charlie B, Lulu B and many more, as well as fashion jewelry and accessories from the Penelope Collection. Penelope has been Virginia’s place to shop for jewelry, gifts, and clothing since 1988. Our focus has been and always will be on exceeding customer expectations.
Stopped in on my visit from CT and loved their selection of dresses! Beautiful styles, lots of gorgeous jewelry options, and good prices. They even had a sale going on which made it even better! The store associates were so lovely as well! Wonderful experience and can’t wait to stop back in on my next visit!
April 2026
Shopped the Short pump location yesterday for a birthday gift, couldn't have been a better experience. The 2 ladies working yesterday afternoon were friendly and helpful. I loved being in a calm boutique environment, so relaxing and enjoyable. Thank you!
September 2025
Love this store! They have a beautiful selection for fall and have great customer service. :) Their price point is also very reasonable - 10/10 would recommend to friends and family!
