The first stop for every season. The General Store is a perfect blend of outdoor outfitter, resort souvenir shop, and bodega! -Magnets, pens, & key rings featuring the Massanutten logo -Mugs, glasses, and stickers -Massanutten logo t-shirts & sweatshirts -Virginia Lottery -Footwear from Columbia, UGG, Keen, Sperry, Chaco & Rainbow -Life is Good apparel -Dakine and Kavu lifestyle accessories -Outdoor apparel from Columbia and Under Armour -Snow sports gear and apparel including gloves, goggles, & helmets (seasonal) -Gourmet coffee, cappuccino, hot chocolate, and tea - available all day long -Fishing licenses & equipment rental (seasonal) -Resort gift cards -NEW! Build Your Own 6-Pack with Virginia Craft Beer!
Austin helped us find a helmet for the first time and he was awesome
February 2025
Nice gift shop. Has lots of different things and equipment for the snow sports. As well as food. Pricing is a bit higher than I remember. But that’s inflation! Staff was friendly and helpful!
February 2025
This store has everything you could need on the mountain for convenience.
