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February 2024 by Amanda Frasher
My daughters had a wonderful experience here last year, and were very excited to return this year in the hopes that they would find their perfect dresses. This was not the case. We entered the store and registered for a place in line around 11:17. We were informed there would be around a 30-35 minute wait. That was expected, as the store was packed with people. My girls were approached by consultants and taken to rooms around 5-10 minutes apart. The selection of dress sizes wasn’t very good. They were able to find dresses they liked but most were either far too small or far too large. My youngest daughter found three (they were allowed four at a time, but she couldn’t find four that she liked) and the consultant took them to her room. After she tried those on and she either didn’t like them or they didn’t fit correctly, her consultant told her to go pick some more. After selecting more dresses, she returned to find that her fitting room had been given to another girl. I was going between both of my daughter’s fitting rooms trying to check on each to see how things were going. The consultant apologized and made the other girl get dressed and get out of the room so we could continue. A few minutes later I went to my oldest daughter’s room to check on her and she told me a consultant had thrown her curtain open to put someone in her room without checking because she thought it was empty. My daughter had been standing there in her leggings and bra getting ready to put another dress on, but only minutes before had been topless, as she had been told if she found a dress she really liked to try it on without her bra to see how it would fit if she wasn’t planning on wearing a bra with the dress. There were multiple families lined up watching girls try on dresses, so I’m not sure how many people witnessed this, and at one point a customer even had her boyfriend back in the fitting room area. This was hands down the most disorganized dress shopping experience we’ve had anywhere.
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February 2024 by Lilah Marie
I’m so head over heels for ATR! I come here for all my dresses and they never disappoint! The staff is so incredibly positive and helpful, It makes your experience wonderful! Can’t wait to show off my new dress! ?
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January 2024 by Teti LaBarbera
Best service! We love All the Rage!❤️
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January 2024 by Ella
All the rage had the best selection of dresses i've seen in person so far. So clean and organized in the store and all the workers are so kind! They'll pick out more dresses for you based on your style and hype you up when you try them on. Sarah was especially amazing. I highly recommend to anyone looking for formal dresses!!
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January 2024 by ambrielle wood
If you want a good quality prom or event dress ATR is the place! I’ve been chosen to be a girls n gowns ambassador and it’s been such a great experience. Everyone who works there has a positive attitude and are so sweet and friendly I love walking into the store always good energy and the dresses never disappoint I definitely recommend coming here if you want a beautiful gown and a great experience!?
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January 2024 by kylie
Sarah was wonderful! She made the whole experience so fun and was so helpful with me finding the perfect prom dress.
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January 2024 by Regan Van Ness
Her help is so amazing. Truly an amazing human being, makes you feel so confident. Will be shopping here again!!
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January 2024 by Emma Sexton
All of the stylists are so nice and helpful. I went in thinking I knew what dress I wanted but Sarah picked out a dress for me and it was the one! She knew exactly what O wanted once I explained it to her and picked out the perfect dress for me! I couldn’t have had a better experience anywhere else, they truly are the best at All The Rage!!!
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December 2023 by Charlie Floyd
i love all the rage. as a high school student in Roanoke, i can definitely say when prom or homecoming comes around, every girl’s go to is all the rage. they have all the trending styles and such a friendly staff.
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December 2023 by Bethany Mardian
Definitely best selection of quality prom and special occasion dresses in the Roanoke valley and surrounding areas! Most helpful and personable staff as well!
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December 2023 by allison sollecito
I got my dress from all the rage and it’s definitely the place to shop if you’re in and around the roanoke area. great dress selection and the people there are just so amazing!!
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November 2023 by Morgan Belcher
LOVE HER
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October 2023 by Kate Tomlinson
Sam was so sweet and super outgoing ! She made me love how I looked in my dress
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September 2023 by Becca Merrick
Sarah was the sweetest and was so helpful in finding my dress! I didn’t have to ask for any assistance, she was already there! Will definitely be coming back for prom shopping!
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September 2023 by Becki Calfee
ATR is definitely the absolute best place to go for any upscale or bridal dress! Sarah and Paige are AMAZING! They are very knowledgeable and extremely helpful not to mention just wonderful people! It’s always a pleasure to shop and we look forward to coming in for every event!
