Williamsburg Premium Outlets is an outdoor shopping destination featuring over 135 stores, including popular brands like Ann Taylor, J. Crew, Michael Kors, and Nautica. The outlet is conveniently situated off Route 199 and serves shoppers from Williamsburg, Virginia Beach, Norfolk, and Richmond. Visitors appreciate the clean facilities and friendly staff, although the layout resembles a giant strip mall, making navigation somewhat unconventional. It can get quite crowded, especially after the 2024 Christmas holiday, leading to challenges with parking. Some customers have noted issues with indoor beverage machines that were out of order during their visit. While the variety of stores has decreased, shoppers still find it a nice place for retail therapy. Suggestions for improvement include adding a food court to enhance the shopping experience.
My favourite outlet in the world. They have so many stores. Unbelievable. Esp Dooney.
May 2026
Find almost anything. Everyone else is there looking too.
May 2026
Many many stores to choose from, and always manage to find a good deal on something. Check out Pepper Palace if you like hot sauce, salsa, and seasoning. Great people with cool products.