Williamsburg Premium Outlets is an outdoor shopping destination featuring over 135 stores, including popular brands like Ann Taylor, J. Crew, Michael Kors, and Nautica. The outlet is conveniently situated off Route 199 and serves shoppers from Williamsburg, Virginia Beach, Norfolk, and Richmond. Visitors appreciate the clean facilities and friendly staff, although the layout resembles a giant strip mall, making navigation somewhat unconventional. It can get quite crowded, especially after the 2024 Christmas holiday, leading to challenges with parking. Some customers have noted issues with indoor beverage machines that were out of order during their visit. While the variety of stores has decreased, shoppers still find it a nice place for retail therapy. Suggestions for improvement include adding a food court to enhance the shopping experience.
The best time to shop is between 6-8 PM. Least people I feel. But lot of shops and a heaven if you are looking for shoes.
October 2026
Always an awesome sale waiting to be found. Bring the entire family to shop, eat, explore items for age 9 months to 99. WPO is a great mix of shops, hidden retail gems, and just the right amount of eateries. Spend at least 4 hours to enjoy your adventure. Visit the outlet website for special events and offers.
October 2026
I had an amazing shopping experience at this outlet. I found top brand clothes and shoes at 50% to 70% off the original retail price! The store was clean, well-organized, and the staff was extremely helpful. If you’re willing to spend a little time hunting for good deals, you won't leave empty-handed. Highly recommended!
