Lids is Williamsburg's number one destination for hats, carrying officially licensed MLB, NBA, NFL, NHL, and NCAA gear. The store features a huge selection of fitted hats, snapbacks, dad hats, flex fits, and knits from favorite brands like New Era, Nike, Adidas, and Mitchell & Ness. Customers can also visit the Custom Lids section to design a custom hat for teams like the New York Yankees, Washington Nationals, or Dallas Cowboys. Reviews highlight a fantastic experience with perfect work placing a logo on a jacket and staff that could not have been nicer. The manager receives specific praise for always taking time to help with custom hats, prompting multiple return visits. The staff is consistently described as friendly, offering the best customer service experience in the entire outlet mall, with associates noted for their instant, knowledgeable assistance. The location has a pretty good variety compared to other stores in the area, making it a regular stop for visitors to the outlets.