Ulta Beauty is a large chain store offering a wide variety of beauty products. Shoppers can find cosmetics, fragrances, and products for skin, body, and hair care from over 500 brands. The store also features exclusive brands and a selection of products that meet conscious beauty standards, including vegan, clean ingredient, cruelty-free, and sustainably packaged options. In addition to retail, Ulta Beauty provides salon services such as haircuts, hair coloring, brow waxing, lash extensions, and makeup application. Customers have praised the caring and attentive service provided by stylists like Michelle H and Elizabeth C, highlighting their professionalism and ability to create a comfortable experience. Many customers feel confident in the stylists' skills, with some booking their next appointment right after a visit. The store's staff is known for being sweet, kind, and making each visit memorable, whether it’s for a flawless makeup match or a great haircut.