Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store provides a wide variety of cosmetics, fragrances, body, skin, and hair care products, catering to diverse customer needs. Conscious Beauty at Ulta Beauty offers eco-friendly and cruelty-free options. The Salon at Ulta Beauty provides a range of services, including haircuts, hair coloring, brow treatments, and makeup application, with the option to book appointments online or walk-in. Customers appreciate the store's variety and the ability to get assistance when needed. One reviewer noted how Sarah in the makeup department helped find everyday, low maintenance makeup that worked for her skin. Reviewers have also praised the stylists for their work, mentioning that both mother and daughter had fantastic haircuts from different stylists. Although some customers have expressed concerns about the store's organization, with messy displays and half-empty shelves, the overall experience remains positive. For instance, a customer shared how Stephanie offered helpful product options suited for her age and skin type, highlighting the knowledgeable and friendly staff at Ulta Beauty.
