Ulta Beauty is one of the US' largest beauty retailers, offering over 25,000 products from 500 brands. Customers can find a wide range of products, including exclusives like Kylie Cosmetics and Colourpop. The store's Conscious Beauty section provides choices in products that are vegan, clean ingredient, cruelty-free, and sustainable. The Salon at Ulta Beauty offers various services, including hair, skin, makeup, and brow services, as well as ear piercing. Customers praise the store's staff, citing excellent customer service and a welcoming atmosphere. Some locations may have limited space, but overall, customers are satisfied with their experience and recommend the store.