Parsons of Antigo is a family-owned Chevrolet dealership serving the community since 1935. Reviews describe the staff as very friendly, helpful, and informative, going above and beyond to provide top-notch customer service. One customer reported that the service department handled an unexpected repair with exceptional care, getting parts quickly and having a technician stay late to complete the job, even meeting on a weekend when the dealership was closed. Many note the experience as awesome, wonderful, fun, and easy, with staff making the best of unfortunate situations and simply making the whole process seamless. While some feel the service can be kind of expensive, the quality of work is acknowledged as good. Customers call it the hands-down best dealership in the area, praising the personalized care and attention that have made it a trusted name for generations.
Great group. I came a day late for my scheduled appointment and they fit me in. THANK YOU!
August 2026
We were very pleased with the friendly and knowledgeable service we received from Parsons.
July 2026
Everything regarding my services, it was exceptional. The dealership was clean, everybody was polite and friendly. From beginning to end, I was gone driving away within 45 minutes. A very happy customer, and will continue to use Parsons for all our service needs.
