Pierce's Express Market, now known as Baraboo Fresh Market, is a convenient local store that offers a wide range of fresh and high-quality products at competitive prices. Customers can enjoy freshly made items daily, including bakery breads, cookies, pastries, and deli meals and sandwiches. The meat department provides fresh cut, top-grade meats every day, catering to various cooking needs. The store features a good selection of items, from fresh produce and alcohol to snacks and medicine, making it a one-stop shop for essentials. A notable highlight is the store’s Indian food, prepared in-house in the deli. Customers frequently praise the flavorful dishes, tender chicken, perfect rice, and refreshing mango lassi. The staff are described as friendly, polite, and accommodating, with one customer appreciating the quick response when requesting extra chili paste to spice up their meal. Although there are limited tables and chairs for dining in, takeout options are highly recommended. Overall, Baraboo Fresh Market is appreciated for its friendly service, variety, and comparable prices to larger chains. Some customers wish for more consistent availability of baked goods like scones. It is a popular choice for those seeking fresh, quality products and a welcoming shopping experience.
Convenient location, has just about everything, especially beer and liquor. I wish the grocery prices weren't so high.
May 2026
I had a very good experience with this store in terms of quality of product and prices. Gas prices are always cheapest in the area.Owner Mr. Raj is very nice and friendly person who is always ready to help.
May 2026
Taco Bell has a $3 menu that I order from. I get the $3 loaded beef nachos, more than enough to eat to eat Delicious!
