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April 2024 by Angie O.
I love this store! I can easily spend 90 minutes here looking at all of the fish and aquatic creatures. Staff is extremely knowledgeable with both freshwater and marine life and more than happy to chat about their favorite fish/creatures and pets. The displays are amazing - it honestly feels like I'm at an aquarium rather than a "pet" store (fyi aquatic biota only). I can only visit when I am considering a new fishy friend as I can't leave empty handed. On my last visit, I brought home a new Betta. He was is so healthy, vibrant, and happy, I just adore him!! Great place for aquarium enthusiasts and an overall fun place to visit :)
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March 2024 by Melanie L.
My go-to fish and aquarium store since 1995. Sometimes I stop in to get supplies, food, or new aquatic pals. Sometimes I just stop in to look at all the fish. There's so many fish! Fresh and saltwater. It's pretty amazing to look at. Easy to spot on HWY 100 just north of Beloit rd, they have a smallish parking lot that can fill up on the weekends. Luckily they sort of share with Club Paragon next door, so you can likely get away with parking in their lot short term. The staff are constantly on the go since this place is often packed with customers, but they are extremely helpful and friendly and can help with any questions or concerns you may have as a novice or experienced fish keeper. There's such a wide range of supplies. Aquascaping, maintenance, food, plants, etc. Gently used items are also available for purchase- my 10g tank was purchased used many moons ago for about $5. They have a modest rewards program that you may as well sign up for. It adds up over time. They will buy healthy livestock for store credit but definitely call first. SE Wisconsin has a handful of great fish stores that aren't "big box" chains. But Aquatics Unlimited has always been my favorite.
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February 2024 by Amber B.
Very knowledgeable and super friendly staff. Answered all of our questions! Explained how long to wait and what order to add things to our tank! Beautiful looking fish at the store and very clean tanks!
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January 2024 by Morgan
First of all, I adore aquatics unlimited. Most of the time the fish are completely healthy and the customer service is top notch. But today was definitely different. The young girl helping me was negative, and very judgy with my selection of fish to put with my betta even though I had no issues whatsoever with the same fish before. Also, a few of their tanks have dead rotting fish in them. Lots of the bettas are sick, have fin rot, and very thin like they're under fed. A few of their "show bettas" have their own full tank setups and they're beautiful. EXEPT for this one male. He is next to the registers in a cup and a half of water, no space to swim, no heater, and absolutely no filtration. The floating weed like plants didn't allow him to swim, and there is no lid, which is strange for a kind of fish notorious for jumping. Considering aquatics unlimited is a store revolving around the health and care of the fish, this kind of setup is very sad to see. I will continue to shop here for my tanks because it is better than petco/petsmart, but they can definitely do better.
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October 2023 by Abigail Silvers
Brian was very knowledgeable and gave us great recommendations. The fish are in great shape and well cared for. Huge selection!
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October 2023 by Long P.
This place said on there website that they buy back all fish & I literally went to there store & the guy at the desk said they don't buy back gold fish or plecostomus & will give you nothing for them & are willing to take it for free, what do they think I am a customer who has the word stupid idiot on his forehead, I don't think so & I strongly highly recommend to everyone out there to not go & shop or buy anything from this store because there bad for business & false advertising on there website upon buying all fish... the man said they only buy back small breeded fish & that's it, so unless everyone & anyone out there wants to gets scammed & screwed over there money I wouldn't go there at all to shop or sell & don't believe any of there advertising on there website, all this store wants to do is screw people over for there money so that they can stay In business. I rather people give this company bad reviews saying bad for business so they get shut down for good, if you need to buy fish food go to Walmart, petsmart, pet Co, pets supplies plus. Now natural world aquarium will buy your fish back also in Waukesha on Mooreland blvd near chase Bank & target & Blaine farm & fleet & Oscar's but I strongly recommend do not go to Aquatics unlimited again there BAD FOR BUSINESS & NEED TO BE SHUT DOWN FOR GOOD... if anyone shall shop at this store just be aware you will be screwed over for your money & everyone that goes & shops in there store that's how there getting people by scamming them & screwing them over for there money & not giving people there money's worth for there fish that they bring in & sell, who gives a crap about all the aquarium fish tanks & ponds they have indoors & the ponds outdoors you can get your fish like I said for cheaper at petsmart koi's goldfish, fancy goldfish, plecostomus, supplies all for cheaper than Aquatics unlimited which they go to the extreme on there products so do your best to avoid shopping at there store or better yet stopping at there store, don't even bother to tour there store, all they do all day long is screw people over by not giving people there money's worth for there fish that there selling to them, & if you must shop there then that must mean your desperate to get screwed over for your money when petsmart, petco, pets supplies plus, pet world natural aquarium those places won't screw you over & you get your money's worth for what you pay for & pet world natural aquarium sells & buys fish same as Aquatics unlimited but in Waukesha & they don't screw you over, they give you your money's worth when you sell to them! I'm telling everyone this right now I'm not ever going back to Aquatics unlimited since there bad for business & they think screwing people over for there money & not giving people there money's worth when they sell there fish to Aquatics unlimited all I have to say to that is they need to be shut down immediately because they also suck big time on customer service, they don't even greet you when you come & go from there store, so those who read this review follow through & spread the news to other companies & friends & families of yours, It's time someone caught on to there bull crap & call them out on it. If your a person that has been buying from them & selling to them for years back to back then do so continue to go with your gut instinct sticking to them, but if you know the possibility of getting screwed out of your money the best advice & opinion is to avoid shopping & going to that store & go else where that does all pretty much the same things that they do but better which is pet world natural aquarium, NOBODY NEEDS TO BE SCREWED OUT OF THERE MONEY BY AQUATICS UNLIMITED WHO IS NOW WELL KNOWN FOR BEING A BAD BUSINESS & IF THEY GET NO CUSTOMERS BUYING FROM THEM, THEY LOSE THE BUSINESS WHICH IS OUR MISSION
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October 2023 by Julianne Alley
This place is AMAZING! I've never seen a fish shop with such variety. I was just visiting from out-of-town so I was sad not to be able to buy any cool fish but they do ship so I got the info on that and noted the fish I can't get around me at home (Colorado).The store was clean and all the tanks were clean, the fish looked healthy and well cared for. And the variety of plants was as impressive as the fish. Aquatics Unlimited is awesome. I'm a fan.
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August 2023 by Amara Lynn (Tracy)
You can easily tell these people care for their fish! All staff is very friendly and helpful. Large selection of fish and what you'd need to get started for inside and outdoor! On top of the many selection of fish my favorite sight was the beautiful Monstera that welcomed us as we walked in.
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August 2023 by John Martin
Short staffed, assume that customer didn't know anything about aquariums or or breeding fish nothing encouraging or inspiring. Decent stock of fish available. Kind of pricey overall very well stocked.
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August 2023 by Joshua Kosanke
This place is awesome! The only store I will go to for my fishy family! The customer service is great, especially Brian he's super knowledgeable and friendly and helped with everything we needed. Thanks again, and I highly recommend this place.
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August 2023 by Dave Polacek
My dad and I have shopped here for years. Very knowledgeable and friendly staff. This is a second home for my dad. Sometimes, he goes in just to talk with the staff. A big shout out to Brian for making my dad's day every visit.
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August 2023 by Dan J.
My wife and I stopped in on our way home from visiting in-laws and I was pleasantly surprised. This place is great! They have a wide selection of saltwater and freshwater fish, rock, coral and driftwood. If you stop by, make sure to say hello to the most friendly pufferfish I've ever met. The only problem with this place is that it was warm and humid in the building. I was there for 45 minutes to an hour, and I left sweaty. Granted it was a very hot day. I don't know if there was a problem with the air conditioner or not. That may just be the way they keep it because it's best for the plants and or fish. Definitely worth checking out.
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July 2023 by b w
This is my favorite place to get fish. However I wish parents would watch their kids. Why let them run around, being loud and sticking their hands in the tanks and you the fish. Do the parents not realize that can kill them. O and I saw some crazy women buying cat fish from here and bragging how she was just buying them to eat them. Why not get them from a place that actually sells them to eat. (I haven't been there in about two years however these were the things I saw the last time. I'll be going back cause the service is great as well as prices, great professional and knowledgeable staff. Store is cleaned and organized. I got my tanks etc elsewhere
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June 2023 by Carie Adrian
While there is a good selection and tanks are clean - customer service is horrible! I was there to purchase a Beta fish for my daughter and wanted to know if there were other fish I could add. Kaitlyn helped me and her whole vibe was bad. Her attitude was a complete turn off so i asked a different employee and she offered ones i would like. When a 3rd employee was going to get me the fish...Kaitlyn was helping another customer and decided to yell over she doesnt recommended that type. I explained her co worker said it was fine. She tried to agrue so i said to forget it. At the counter as i was getting the beta- she proceeded to tell the employee she told me she wasnt recommending those fish- pretty much i shouldnt get them. Then as he is talking came back and asked if i was buying them. All this over so fish! I asked for her name - she then asked if there was a problem. I told her was it was. She didnt seem concerned but apologized. Management needs to let the employees know -they are there for advice. That doesnt mean i have to follow it. Nor do u continuously question my purchase. I will find another store to buy fish from. Customer service everything. They just lost my 700 sale since i was wanting to purchase much bigger setup.
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June 2023 by Jane B.
I've been shopping here since 2004. It is clean and well cared for. The staff are so helpful and knowledgeable. The outside pond addition was a fresh interesting addition added two years ago. Starting a new saltwater tank soon. Just researching this visit but definitely will be returning. Especially for the selection of sea plants available!!! Such a friendly fish in that tank!! Love love love it!!! Even if a small trip with the kids it really does excite the mind. Highly recommend for anyone of any age!