It's A Keeper Bait & Tackle is a well-stocked and customer-friendly bait and tackle shop located along the Rock River in Janesville. They offer a large selection of live baits, including minnows, worms, and other seasonal options, as well as a wide range of quality fishing gear and accessories. The shop is a licensed DNR agent, selling hunting and fishing licenses and applications. Customers praise the knowledgeable staff, great prices, and frequent raffles. While some wish the shop opened earlier, most find it to be a great resource for their fishing needs, with excellent service and a welcoming atmosphere. The owners are known for their involvement in the local community, including hosting an annual kids' fishing tournament.
