“The best store in Wiscansin! The owner is very passionate about anime and OPTCG. It’s always a good sign when the owner also plays and collects the game that they host. I played in a local event the weekend of EB-03 release and was able to purchase a box (seal cut) at close to MSRP. I am not from the area and the other stores I called were asking market price ($330+ at the time).
The shop prioritizes players over scalpers - cutting the seal and requiring playing in the event discourages scalpers. Will definitely return when I’m in the area.”
“Same hobby shop I went to as a kid. Over 20 years ago, I used to go to friends at his original location in Illinois. I had to stop by here to see if it was the same owner and it was.
This old school hobby shop is not for everyone. If you’re looking for a corporate, one-size fits most, cookie cutter of a shop, turn around. Friends is, and always has been, a family owned business built out of passion over profits.
If you’re looking for something, just ask. It can be overwhelming, but the owner knows exactly where everything is.
If you’re a true hobbyist, this is the shop for you.”
“This place has a lot of everything, mostly sports related. The staff is very nice and friendly. Prices are very reasonable. Great place to find some really nice things.”