American Marine is a family-owned and operated boat dealer in La Crosse, WI, trusted since 1960. It offers a massive inventory of top-of-the-line boats and boat rentals for every budget and lifestyle. The knowledgeable, friendly, and reliable staff provides exceptional and top-notch service, going the extra mile to help. Customers report very user-friendly, educational, and positive experiences, whether purchasing, servicing, storing, or selling. They are known for great communication and for handling assets with great care. The service is impressive, helpful, and understanding for all, from first-time owners to charter businesses.
The team here was easy to work with, answered all questions. And very responsive to calls
March 2026
Lacrosse is awesome. The Dubuque branch is horrible
May 2025
The staff is always professional, and they were very quick about servicing our pontoon boat at their busiest time of the year. Thanks to the American Marine staff.
