Treasure Cove is an iconic and cute little gift shop conveniently located in downtown Lake Geneva. It is a must-stop store with a great variety of items like gifts, souvenirs, clothing, fudge, taffy, jewelry, magnets, mugs, and travel stickers. The staff is very welcoming, kind, friendly, helpful, and attentive. Prices are fair, affordable, and reasonable. Visitors highly recommend stopping at this one-stop destination during a trip to Lake Geneva for a quick gift.
These folks have about the best prices nesr the strip and they are very kind. This family opened up their store and basement to us during a tornado siren event. Very scary but they were kind, respectful, and genuinely cared for our safety! Thank you, Treasure Cove!
July 2026
We were downtown this past weekend. We ducked in to see the store just before rain not knowing how bad the storm really was. The lady in the store made sure we were safe and said we could come back if needed. Lots of trinkets to look at. THANK YOU for the kindness and safety
July 2026
THEY SAVE LIVES! The sweetest people ever. During all the storm and tornado sirens going off, they sheltered people within their store. Plus all the trinkets and items in the store are amazing quality and good prices! Will definitely be back for the otter and axolotl earrings.
