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November 2023 by Jackson B.
Fast and easy just the way I like it. Can't beat the service here Dee is amazing at what he does.
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November 2023 by Katie Waisanen
Ethan was amazing to work with, prompt service and took truly great care of us from start to finish. He even followed up personally to make sure everything was perfect. We love our new Escalade, thank you again Ethan!
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September 2023 by Lori Hacker
Hands down the GREATEST experience buying a new car I have ever had. Elliott was my sales guy and he was so honest and kept me informed the entire way. I LOVED the way they price their cars, haggle free and more than fair. I would ABSOLUTELY buy another car from the Bergstrom Dealerships and would HIGHLY recommend them! LOVE, LOVE, LOVE BERGSTROM CADILLAC of MADISON!!
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August 2023 by Dalton Borenstein
The workers over at Bergstrom Cadillac did a great job finding me a car that fits my needs and was in my budget, would recommend this establishment to all of my friends and family!
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August 2023 by xchevelle1
John in service helped me out with a broken rim on my Z06 as I was passing though town. Got it fixed as soon as possible. Thanks John...
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August 2023 by Lisa Walters
Best dealership in Madison. Knowledgeable and friendly staff!
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June 2023 by Michael P. A.
On a cross country trip, our vehicle broke down in Madison and could not be repaired in a timely manner (due to lack of parts availability). Chris and Mike (service dept), and Ethan (sales dept), worked together to put us into a newer model. Many thanks!!! Highly recommend this dealership!!!
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March 2023 by Mike Sullivan
I was visiting in the area and had a problem with my SRX. I was able to quickly schedule an appointment, The service and repair team was great - I was completely satisfied. Really great customer service.
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February 2023 by D Cherney
Extremely satisfied with the process of leasing another Cadillac. The salesmen, Cole and Nick, were efficient, cordial, and knowledgeable about the XT Sport. I would recommend them to anyone looking to buy or lease a Cadillac product.
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November 2022 by T Wanderlust
The service department is outstanding! They take excellent care of our Cadillacs when we bring them in for services. They keep you informed on the services that need to be done to your vehicle with an honest explanation why they need the service . We have been taking our cars here for years. Thank you!
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October 2022 by Mitch Bohn
I spoke with the Sales Manager yesterday, first he gave me a ridiculously low offer for a trade in, no big deal. Anyone is free to make a low offer on something, however if that person does not want to accept it, they do not have to. I made him aware over 20 times I was not going to accept such a low offer for my vehicle. He was relentless in badgering me for over 20 min to accept his offer. He just kept insulting my car as well as myself. At any point after the first several times of me letting him know I was not going to accept his offer he could have handled the conversation like a skilled communicator. He even went as far as telling me he enjoys the nicer things in life in an attempt to insult me, trying to imply his vehicle that her personally drives is better than what I own. When a customer explains numerous times that they are not accepting an offer, move on like a professional. All that needed to talked about at that point was whether we were still interested in buying the car without a trade in.The original sales lady Talia that I met with, has been very nice to work with. She is clearly new and learning how to be a car sales representative. I feel horrible that she is going to learn sales tactics that expired 30 years ago from him. They continue to badger you and insult anything and everything to make a couple extra thousand on a trade in.Bergstrom's company values that they advertise were clearly not on display during this conversation, at least the ones that they advertise. I question how long he had been employed there because he is a royal douche.
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July 2022 by Shannon Preston
I go there for all my car needs. The staff is very knowledgeable and kind. I wouldn't trust my car to anyone else. They're the Best?
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July 2022 by Madcity Stevo
Didn't have an appointment set but our vehicle needed an oil change and tire rotation. We drove up to the Express Service lane and they said it would be complete in less than 2 hours. Worked great for us and they even washed our vehicle.
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July 2022 by America's Rib King
This is "Famous Dave" Anderson a fan of Cadillac and an Escalade owner and on June 13, 2022 I was traveling between Milwaukee and Madison when I got by a huge thunderstorm with hail that made every car & truck on the road pull off. I must have hit a nail and just made it to Madison around closing time... but Demetrious and Kenny in Service didn't hesitate to get me right in and got all my tires in good working order and got me back on the highway again! I am thrilled by the over-the-top hospitality, quick service, and the "Let's Get It Done" work ethic this Service Team that went the extra mile to get my Escalade running again! I will forever sing the praises of Bergstrom Cadillac of Madison WI! A huge fan for life... "Famous Dave" Anderson--America's Rib King and BBQ Hall of Fame!
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May 2022 by Jeffrey Richter
I love the service focus being on finding a car that's right for me rather than selling me a car. A great experience even though we found the car we wanted elsewhere.
