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October 2023 by Ian Lehman
You can buy single cans of great local beers and the staff is awesome. Plus they sell beer until midnight so that's like 3 strikes if 3 strikes was a homerun.
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October 2023 by James J James
Used to live near Vic's a lifetime ago. Always had what we were looking for, even had friends work there. Recommended to anyone in the area.
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August 2023 by Kerry Stensen
We’ve become regulars at Vic Pierce and I always enjoy stopping by, they have a great selection and friendly/helpful staff.
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August 2023 by Whitney Beadle
Awesome people. Our local liquor store and wouldn't have it any other way.
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May 2023 by Grant L.
Amazing customer service from the minute you walk in the door. From the cashier offering ideas for a makeshift cooler to giving inputs on what to buy as a birthday gift. Cashier even recognized that the pack of high noons I picked up were not the coldest and swapped them for me. I haven't taken advantage of the store being open to midnight, but I'm glad it's an option. This is the best liquor store on the north side.
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May 2023 by Nessa D.
Great customer service and large selection of beer and spirits. Open past the curfew! My new favorite place to get beer. Thank you!
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May 2023 by Kevin Owens
Feel at home with the friendly fellas at the front desk. Great selection of craft brews. Favorite Liquor store in all of Madison. Thanks Guys this ones for you!!!
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April 2023 by Kelsey Thorell
Was thinking about you guys today, I used to live off Sherman and man I miss you. Family owned, fair prices, friendliest staff around, always open. The owner and her son were just always the sweetest to me. SUPPORT LOCAL! Sometimes you really just don't know how good a thing is til its gone - or in my case I moved. Glad to see you still doing well, hope to get back there soon one day.
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January 2023 by jamaal stricklin
The best workers, cold beer, great prices and open till 12am. What else could you ask for!?
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January 2023 by Matthew Justice
No acknowledgement when we entered or when we exited the store.
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October 2022 by Rozi Valley
I'm 22, everytime I go in here they make me feel like I'm some 18 year old trying to buy liquor. I might be short but I'm not a child, stop treating me like one.
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June 2022 by C Hale (Blue Dragon)
Been going there for years great place cheap beer and they're open till midnight
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May 2022 by Marty McMillin
Just a great place to have in the neighborhood. Took my new puppy for a walk there and they couldn't have been nicer. Glad to have it so close by! :D
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April 2022 by Dennis Anderson
Love thus place. Some of the workers have been here for at least a decade. So hopefully that means the owner treats them well. Good wine, beer, liquor and smoking pipe selection.
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December 2021 by Jesse Ochoa
Friendly staff. Beer till midnight is a life saver for a restaurant worker that gets out late most nights.