Broadway Paper is a charming independent store located in the Third Ward that offers a wide variety of arts and crafts supplies, stationery, and gifts. Customers can find an extensive selection of card stock for invites, favors, and notes, along with numerous envelope shades and colors. The store also features cute stationery items, pens from brands like Pentel, LAMY, and Sharpie, as well as gift and souvenir items perfect for holidays or keepsakes. Visitors appreciate the store's large space and local Milwaukee/WI-themed products, with many noting the friendly staff and special pop-up events. In addition to crafting supplies, Broadway Paper sells cards, seasonal items, and fun tchotchkes, often surprising customers with unique finds like rubbery-life cat and dog hand puppets. Many customers are enthusiastic about the store's selection, describing it as better than chain gift shops and highlighting its fun, eclectic mix of books, candles, vintage posters, and buttons. Overall, Broadway Paper is praised for its variety, quality, and the enjoyable shopping experience it provides.
Cute shop! Great place to find unique cards & gifts. :)
September 2025
The absolute best place for wrapping paper if you want luxury looking gifts. Also a wonderful selection of newborn-baby items. Really great selection of WI gifts. The card selection is over the top fantastic! I just adore this place on so many levels!
September 2025
Had to get my present wrapped a day before the wedding. Isabella was so helpful with choosing paper and bow stuff (i don’t have a great eye for this). Very good shop.
