Fray Boutique is a women's clothing store located in downtown Oconomowoc. It offers handpicked, on-trend pieces suitable for women of all ages, from babies to grandparents. The store is cozy, welcoming, and well-maintained, creating a friendly shopping environment. Customers appreciate the helpful staff who go above and beyond, offering extra assistance and pulling options from the back when needed. The boutique features constantly rotating new items, making it a great place to browse or find a special dress for occasions like weddings. Many visitors enjoy the positive atmosphere, beautiful displays, and the opportunity to find stylish clothing and accessories. Overall, Fray Boutique is highly recommended for its great clothes, excellent customer service, and inviting space that appeals to both locals and visitors alike.
One of my favorite places to shop in the area! Beautiful choices when it comes to clothing and the store changes like the seasons do. You never know what you're going to find – but you're always going to love what they have in store!
July 2025
I love the Fray! I shop at this store often. The influences set up the clothes and you choose the event that you want to wear it at. I nail it every time I wear their oufits! I almost get tired of saying it's from the Fray. Kidding of course!!
March 2025
I’ve found the cutest dresses here! Highly recommend popping in if you’re looking for fun, cute, and stylish clothes.
