I love going into this boutique! They are constantly rotating in all the new things! Sometimes I just like peruse because the space is so cozy and welcoming. Morgan has created such a lovely space for downtown Oconomowoc! Highly recommend for all your styling and gifting needs.
July 2023
Just had a really nice/positive experience @FRAY! We're from out-of-town & SID was the associate at the register. FABULOUSBought my daughter a cute dress @a great dealTHANKS FRAY❤️
December 2022
I love this store - great clothes for all ages (from grandparents to babies!) and their customer service is amazing! Thank you for having such great clothes and employees!!!
Fray Boutique is a women's clothing boutique located in the heart of downtown Oconomowoc. Specializing in handpicked pieces for women of all ages. We look forward to sharing our store with you!