We’re a family-owned business & Wisconsin’s largest independently owned optical company. Our purpose is to provide affordable, high-quality eye care and eyewear for patients of all ages. We accept more types of vision insurance & providing financing options through CareCredit. Our stores carry a wide range of designer & private label eyeglass frames for men, women, and kids. We also offer prescription safety glasses for work, hunting, sports and wherever else life takes you. Our eye doctors are all licensed optometrists (OD) who perform your entire eye exam, diagnose and treat eye problems, and prescribe corrective lenses if needed. We're proud to own our own lens lab in WI & give back to our local communities that helped us grow.
Great staff. Had an emergency. Amanda was very accommodating and sweet. Dr Hubertus was amazing and very knowledgeable. Highly recommend
October 2024
I have been going here for years and never had a bad experience. The staff is always wonderful to work with. Yesterday I worked with Amanda and she was fantastic! She was able to get me a pair of glasses that fit my budget and the whole process took about 20 minutes.Thank you for your awesome customer service!
September 2024
I was very impressed with the professionalism and personable approach from the staff an Dr. Gregory Hubertus.
He explained my options to correct the vision problems I have been experiencing and how to manage and improve my vision.
