Reich's Radiator & Auto Service: Trusted Auto Repair in Rice Lake, WI For over 45 years, Reich's Radiator & Auto Service has been the go-to auto repair shop for residents of Barron County, Wisconsin. Located in Rice Lake, this locally owned and operated business is staffed by a team of licensed and certified technicians who are dedicated to providing reliable, affordable, and friendly service. Whether your vehicle needs routine maintenance or unexpected repairs, the skilled team at Reich's can handle it all. From air conditioning recharges to brake inspections and everything in between, they have the expertise and equipment to get the job done right. Customers praise the shop's quality workmanship, affordable pricing, and exceptional customer service, with one reviewer even stating they would give more than five stars if possible. What sets Reich's apart is their commitment to building lasting relationships with each motorist they serve. The team goes above and beyond to ensure customer satisfaction, even going so far as to send a technician to a nearby hospital to check on a customer's vehicle. Honest and reliable, Reich's Radiator & Auto Service is the trusted choice for auto repair in the Rice Lake area.
Stopped in for a quick question on a vehicle we were looking at purchasing, the serviceman came out and gave us an awesome rundown on items we missed. VERY knowledgeable, VERY friendly. Would definitely recommend this business.
February 2026
I would give them 20 stars if I could... Best mechanic I've ever worked with! Friendly staff
July 2025
We were lucky that they where able to get us in right away, and got our Kia fixed for us. Or we would of ended up stranded. We have been back there again, because of the service they provided us. I highly recommend them, very nice people. Ty
