Rice Lake Harley-Davidson / TORO is a family-owned and operated dealership in Rice Lake, WI. It is a very nice, smaller dealership described as one of the best in Wisconsin, with a country club-like appearance. The business offers a wide selection of dependable Toro products for homeowners and professionals, alongside Harley-Davidson motorcycles, parts, accessories, and MotorClothes. It features a huge service department providing excellent service, installation, and dyno tuning. Customers report absolutely no pressure to buy, more than fair pricing with no bullshit fees, and wonderful, friendly staff. The dealership also has a nice vending area and hosts community events like the wounded warrior ride.
Friendly staff awesome people. Very professional parts department.
September 2025
I received great service and friendly staff. I got caught in the rain and arrived early before they open Me they let me in and offered to dry my clothes. Highly recommend visiting and I will be going there again.
September 2025
Very nice, smaller dealership. Absolutely no pressure to buy. Very fair when dealing with them. Huge service department. Ended up buying a beautiful Harley from them. Barely had any miles on it.
