River Falls Tire Co. has been an independent Firestone dealer since 1976, when Ron Cowley purchased the business from Bergstrom Tire Co. Over the years, the company has expanded its services to include automotive repairs and maintenance, in addition to its extensive tire inventory. The business is currently owned and operated by Jeff Conwell since 1998. Customers praise River Falls Tire Co. for its honest and quality work, as well as its kind and efficient service. They have never experienced any attempts to upsell or mislead them, and the mechanics are trusted to provide reliable recommendations. The company's busy schedule is a testament to its excellent reputation, with customers willing to go out of their way to have their vehicles serviced at River Falls Tire Co. Overall, the business is described as a "gem" that provides the perfect trifecta of honest, high-quality, and fairly-priced services.
I have relyed on RF Tire to look after my vehicles for over thirty years. They have the best mechanics that have solved/resolved many issues that I have had over the years as well as general maintenance, with nine or ten different makes of cars. I found them to have the best pricing on tires too!
May 2026
I had a great experience here! I had a trickier situation going on with my car. Their team had amazing communication and were transparent about costs, timing of service completion, the problem with my car, etc. Bonnie was also extremely personable and kind.
August 2025
I am from out of town and had unexpected issues with my brakes. They were able to get everything resolved and fixed in the same day. They even had to work with warranty company to get reimbursed. Thank you for all your efforts. It is much appreciated!
