Everyone is always so welcoming and I love the ever changing selection of items.
June 2020
Seriously the most comfy, light summer jeans I’ve ever had. They are stretchy and yummy. Walked all day in these booties. Awesome!
April 2020
Love this boutique -- very fair prices. The inventory is so unique and best of all - outstanding service by the owner and staff! I get many complements on my purchases. Check out their online shopping during this time.
The Purple Goose was established in Verona, WI in 2005. In 2018, we relocated to the historic Matt's House just up the street. You will love the vibe of this beautifully restored building in downtown Verona! We are fun and funky on-the-go women, and we are here to help you enjoy life to its fullest. We love fashion- the kind a girl can actually wear. We also like all things local. Our customers talk about The Purple Goose a lot because that is the shop that brings us all together.
Fashion, local events, community, wearable trends and all things "goosalicious" can be found here.
