Nice As New, founded in 1984 on Wausau’s west side, has grown over the past 36+ years to become central Wisconsin’s top resale store. It offers a wide selection of high-quality, gently used clothing and household items, with new inventory arriving daily, encouraging frequent visits. Customers praise the store for its high standards for quality and its long-standing reputation, with some even making regular trips from distant towns to shop and consign. The store accepts up to 15 items for consignment without an appointment, making the process simple and convenient, and sellers can easily pick up their earnings once items sell. However, some customers have expressed dissatisfaction with staff, describing a lack of friendliness at intake, and noting that certain items are rejected despite appearing in similar or worse condition than items on sale. Pricing concerns are also common, with some items priced high, such as used shoes with worn tips or a net backpack for $69, which some find unreasonable. Additionally, customers have experienced confusion regarding intake days due to outdated information on the website, and some have encountered inconsistent policies on dropping off items. Despite these issues, Nice As New remains a well-loved destination for quality secondhand shopping and consignment in the area.
Prices have gotten significantly more expensive to where most clothes are about 3/4 of the original. Difficult to push the racks to see the clothes because there are so many there.
July 2026
I got the assistance I asked for. The workers were extremely busy so their customer service was not as personable as I'd like, but they were still attentive and helpful. BTW, I bought a pair of Rock Rivels for 42 bucks!!!!!! And they are like new
June 2026
Nice resale shop! You can bring your nicer old stuff from home to try to sell, too!
