Yellow Wood is a locally-owned premier outdoor gear boutique. The store provides amazing customer service with great guidance, especially for preparing for a Wisconsin winter. Many customers report a great experience and one of the most pleasant retail experiences they have ever had. The store has changed views on locally owned shops, showing that its prices are actually not higher than the mall. Customers can find rare and specific items, sometimes at a lower price than expected. The staff are kind, helpful, and take time and care towards their customers, offering smiles and kindness. The business has a great small business feel, and there is even a cute dog in the store. It is a place where customers will forever shop and definitely head to from now on.
This store is an amazing hidden gem!!! The level of expertise by sales associates is remarkable! These folks know hiking and have a huge selection of footwear and hiking equipment. Special shout-out to Jessica for spending 90 minutes with me finding the perfect hiking boot for me.
October 2024
Amazing customer service - great guidance to help me prepare for my first Wisconsin winter. Will forever be my place to shop for winter apparel!
August 2024
great personalized service and good business ethics. Very happy with every purchase I've made there
