Frontier Mall features a variety of stores, including jewelry shops like Frontier Jewelry, known for great work and quick service. Visitors have discovered new favorites, such as JAX, which offers an amazing selection. While some stores are still closed and the mall shows signs of needing updates, it provides a convenient place to walk around, especially when outdoor options are limited. Customers appreciate the friendly service and the ability to get items like watches, Black Hills gold, and engraved rings quickly. Although some find the mall somewhat in decline and in need of modernization, others enjoy the variety and the chance to browse comfortably. Overall, it remains a useful shopping spot with friendly staff and a range of products.