Wind River Trading Co. is a vibrant store located on the Eastern Shoshone reservation, offering a wide variety of native-inspired products and art by local indigenous artists. Visitors can find beautiful clothing, beaded items, jewelry, accessories, and fabric by the yard. The shop also features a museum with displays and exhibits that provide a real native experience, making it a great place to learn and explore. The store is known for its fair prices, friendly staff, and impressive selection of gifts, including t-shirts with nature and indigenous images, humorous designs, and Pendleton items. It is a must-see for those looking to enjoy native culture and craftsmanship.