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February 2024 by Rebekah P.
Such a fun shop! Went with some girlies and we found Valentine gifts for ourselves. The items inside are so unique and such high quality and the prices are still really affordable. The owner was so wonderful and let me keep my treasures at the counter until I was ready to pay. I'll be checking out Charm for all my gifting events from now on!
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October 2023 by Jasmine B.
As a birthday gift, my friend bought me some beautiful moon, star, and pearl earrings and told me she got them from Charm. We went again and I was amazed. The shop is cute and small, full of beautiful jewelry, artsy purses, funny gifts and trinkets. I saw the most perfect purse. The owner said she was having a sale and I got it for only $15.00. Very happy with my purchase. The owner is very friendly. The store is super cute and unique. I highly recommend stopping by.
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April 2023 by Shelly Ann
The very best place to get jewelry and gifts!
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November 2022 by Jenni Holzhauer
LOVE, LOVE, LOVE this shop! So many awesome and unique items. You really can’t go wrong if you are looking for a special gift or trinket for a friend or yourself!
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November 2022 by Amanda Fonte
If I could build my own best friend, they would have this shop as their personality.
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August 2022 by Angie M.
OH MY GOTH! It is just that it is a "charm"ing gift shop. I got a very gothic vibe from this spot. They have a variety of items inside. From purses, jewelry, socks, change purses, flasks and even some self care. Charm is what I like to consider the girlier version of another gift shop not too far away called Birmingham Oddities. That one is a little more on the spookier side of things if I have to be honest. Tons of fossils and creepy things alike. Charm on the other hand is much more girly with fabulous jewels and sparkly purses. They sell a lot of locally made items like candles and wax melts which I am sure people love. From what it looked like they are now just ending their summer candle sale, so I would suggest doing in as soon as possible to stock up on those summer scents. I smelled a few of the candles, and they smelled exactly like how they were described. I have defiantly been candle shopping in other stores where the candles smell nothing like how they are described. I am very proud of myself, as I have gotten older I have realized how much I like to buy things for other people. But I have neglected buying items for myself. When I buy a gift for a friend or a family member I always take the time to search for just the right item. Then I get very excited as I wrap it up all nice and beautiful to give it to them. Seeing their facial expression light up as they open the unknown gift in front of them is definitely a highlight in my eyes. This has made is challenging for me to buy myself gifts. Today, I was determined to buy myself something. It did not have to be anything too big or too expensive. Just something for me. I had seen on the Charm instagram that they had just added their new locally made bath bombs to the store. When I saw these I knew I had to find at least one to buy. It was a treat myself type thing. These bath bombs are all halloween themed. In shapes of skulls and cats. I went through each of them smelling them to see which I would like the best. I winded up with one that is in the shape of a skull and had dried rose pedals inside it. It both looks and smells floral the beautiful. I just hope it is that much appealing on my skin. I think I find it hard to treat myself to gifts and things because I like adventure too much. I would rather treat myself to an adventure where I can explore and venture onwards rather than to buy myself a physical thing. Not sure if that makes any sort of sense, but it is how I am and how I feel. If you have yet to come into Charm it is worth a shot. Whether you are treating yourself or buying gifts for a friend or family member. All of the items are very reasonably priced too which is an extra plus.
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February 2022 by Sharon Gadbois
Greeted on arrival. Cute shop. They have a few eclectic things and gag gifts for the cook. Some antiques and costume jewelry too. No real place to park. I think I parked illegally to check this place out. Please post a sign on the door, so I know where to park. I'm not from the area. Lots of construction in the area and closed roads - date: February 2022.
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January 2022 by Andy Forstall
Super cute jewelry, amazing selection of sunglasses. Friendly staff and fun atmosphere.
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June 2021 by Rachel Jean
Super cute shop! I will go here for all my jewelry needs going forward. I love these earrings I bought. They look expensive but they are made out of plastic and I love that. I’m not a fan of heavy earrings these days but I feel classy wearing these.
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April 2021 by Melissa Gay
Best shop in birmingham! Love the atmosphere and the strong, beautiful women who own it!
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December 2020 by Jeff R
my go to shop for gifts for ladies. friendly staff!!
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July 2020 by Tammy Jacks
Have purchased the most unique she lovely jewelry here. The staff is already so amazing and the inventory is so diverse.
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February 2020 by Michael Gough
great store, great vibes, AMAZING Treasures...GREAT for Bham!!!
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January 2020 by Alicia Thompson
FAVORITE vintage and quirky trinket shop in Birmingham. Love the mix of new and old items. Their Instagram is a great way to check in on all of the new items they are getting in. Beautifully citrates. The store itself has some of the most interesting merchandising! Love the decor and set up of the displays with found items to make each section feel unique and special. This is a must shop when you are downtown!
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January 2020 by stephanie lorino
These girls are the best!! They have curated a collection of gifts any girl would love to receive!!
