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November 2023 by Deanna Stone
My favorite place to shop and get the latest trends! Staff always so helpful!
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October 2022 by Rod Gaddy
Always on the front line of fashion, reasonable prices, the employees are very helpful, and knowledgeable.
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July 2022 by Alan Z.
Got great gifts for my wife. Staff. was so friendly and helpful. So many options to choose!
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December 2021 by Holly Nichols
I have tried to shop here multiple times and each is the same- I just cannot give business to a store that does not greet, does not engage or offer help, and looks at the customer as if deciding whether they are worthy of assistance. Each time I leave feeling like Julia Roberts in Pretty Woman after her first shopping attempt.After the last time when my daughter was treated in the same manner, I am compelled to leave a review. Other Homewood boutiques are much more pleasant, kind, helpful and will receive my business.I am updating my review based on my most recent experience. I chose to try and shop again. It was completely different ?I was greeted and offered help. The associate working the fitting room offered her opinion when I asked since I was shopping for my daughter. The staff was friendly and were helping many in the store as well. I am glad I gave the store another chance. I am optimistic that when I go back (and I plan to do so) it will be a similar experience and not like my prior ones. ??
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September 2021 by Whitney F
Amazing! Fun, professional, & exceptional customer service. I had the pleasure of meeting Jeff and Kathleen at our Village Soca event. Quality of merchandise meets the same exceptional quality of service & atmosphere. Def the go to boutique for any and all occasions. Thank you all for your kindness and going above and beyond to create such a great environment & experience.Sincerely,Florence Alabamian + white wine blooper moment ☺️
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August 2021 by Daryl Wilson
If I could give more than 5 stars, I would! The quality and selection of clothing is worth it, and the shopping experience there is even more enjoyable! All the employees are so kind and helpful giving styling advice. I always feel welcomed in when I walk through the doors, especially when greeted by owner Jeff Tenner! Thank you, Soca!!
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July 2021 by LeAnn McLendon
Love shopping at SOCA !! Customer service is amazing and they have so many wonderful clothing, shoe , accessories and gift options. 5 stars ⭐️
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July 2021 by Angie M.
Something about this place caught my eye. Maybe it was the very colorful clothing in the window, maybe it was the sale signage maybe it was the amount of young women around my age running like ants into this place. Probably a combination of all three of these. I was drawn into this store. Maybe a better word for this would be I was magnetized into this store. Something brought me in. Very colorful clothing. Is something that I am attracted to. I love bright colors. Maybe it is the Florida Gal in me. (haha). You will rarely if ever see me in plain neutral colored clothing. I promised myself when I have a bit more spending money I will be coming back to this place to buy some fun clothing as well as clothing I can go to work in. It is a good place for fun lounge clothing as well as professional clothing. I love boutiques like this because they are something that not everyone has and you won't be rocking the same outfit as others when wearing it around town or to a party/get together. I will 100% be back to this shop. They are a little on the pricer side of the boutique world. So like I said I will be back when I have a little more spending money in my pocket.
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August 2020 by Carmen Brough
I have worked in many retail establishments, from major dept stores to boutiques. Today I was disappointed with the professionalism of one of the employees who claimed to be a stand-in for the manager who wasn’t in the store. There was one dress left in a particular style that I wanted, however, the zipper was broken and the seam was ripped. Although it was damaged, the associate said it was sellable. I assumed she would take off some for the inconvenience of me having to go to alterations and pay them to fix this dress. They were having a 50% off sale on many racks in the store. This dress was marked 50% off but was not marked damaged, so I assumed she would take off a few $ for me to get it fixed. She said no because it was marked down already. I explained that so was everything else that wasn’t damaged. She refused to give any extra off. I bought it anyway because it was a good price and I could afford to get it fixed, but I seriously doubt that she has been well trained for a retail job. No establishment sells damaged goods without an extra markdown.?
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June 2020 by KayKay B.
WORST customer service in Birmingham. MOST UNFRIENDLY staff and honestly SO many better options in town why would anyone shop here. Their policy "gives refunds" but they decided not to with our return because of COVID-19. After we specifically asked to return for credit and they said yes for 14 days under any circumstance (3 days ago). They'd rather lose a customer. I will never shop there again.
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May 2019 by Kerri Berrios
Great selection, very trendy and affordable. Not disappointing
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December 2018 by Kate P.
Overpriced, was not greeted or acknowledged the entire time we were in the store. The staff seemed put out that they had to help us when we wanted to try something on. Store's selection is similar to Urban Outfitters with a $50 boutique tax added on. Not worth the price or dealing with rude employees to spend your time or money on this place.
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October 2018 by Delia B.
It's very organized and there's plenty of options to choose from. I love that it is clean, profressional, and modern. Barbie is great to talk to if you ever need any help.
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October 2018 by Kim N.
Soca is beautiful boutique with so many options to choose from, I love how they decorated the place and I had the pleasure of meeting Barbie today, she was kind and helped me with everything I needed. Great customer service! I would definitely recommend shopping here, you won't regret it!(:
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September 2018 by Halee McKenzie
My favorite boutique in Birmingham!! Seriously best selection of jeans, jewelry, and all the latest trends!!
