Target Optical in Birmingham, AL offers a simple, fun shopping experience with quality eye care, fashion, and affordability. Customers can expect more and pay less with top brands like Ray-Ban, Armani Exchange, and Oakley for eyeglasses and sunglasses, as well as popular contact lens brands like Acuvue and CIBA. The store provides a 90-day unconditional guarantee on their quality lenses and offers annual eye exams by Independent Doctors of Optometry. Customers have praised the exceptional service and professionalism of the staff, particularly Store Manager Jeremy, who is described as knowledgeable, patient, and helpful in addressing their needs and ensuring a wonderful experience.
The crew at this location is wonderful and so helpful.
December 2025
Hands down the easiest and best optical experience I’ve ever had! Everyone was helpful, patient, and knowledgeable. I’ll be back soon!
November 2025
Josh was amazing! So helpful and super nice too. Helped me with everything and stayed late with me too. Great experience all the way through. Thank you!
