Ulta Beauty is a popular beauty retailer in the US, known for its extensive selection of over 25,000 products from 500 brands, including Tarte, Fenty, and CHANEL. Customers can find exclusive brands like Kylie Cosmetics and Olaplex. The store focuses on conscious beauty, offering vegan, clean, and cruelty-free products. The staff are very helpful and can help you find the perfect scent or the perfect match for foundation. The Salon at Ulta provides various services, such as haircuts, makeup applications, and brow services, with options for appointments and walk-ins. Experiences at Ulta Beauty can vary. Some customers appreciate the excellent service, receiving helpful product recommendations. However, others have faced discomfort, noting that staff may be overly watchful. On a positive note, customers have found unique products to be delightful and long-lasting. The staff are very helpful with encouraging words, helping you find your new favorite perfume and making you feel beautiful. Overall, Ulta Beauty offers a wide range of products and services.
Review is specific for the salon, Zariah is AMAZING! She has colored and styled my hair twice and both times she crushed it. I didn’t even know exactly what I wanted to do with my hair and she gave me such a great highlight and cut. Will be going back!
January 2026
Just left Ulta in Trussville and Eric was such a great employee! Between a gift card not working and then an issue with my app and my birthday sample, he went above and beyond with patience and a smile on his face. Thank you for your help!
November 2025
The store is great. The employees are friendly and helpful.
