Pier 33 is a locally owned and operated general store that has everything you need, from frozen pizzas and flip flops to souvenirs, beach chairs, and dinner. It is also the home of West Beach Coffee House. The store is well-stocked with a wide variety of items, including specific things like jellyfish sting lotion that other stores may not have. For being a short walk to the beach, the prices are noted as not bad. Customers report a very pleasant experience with friendly and graceful service, receiving a cheerful greeting that makes their day. The staff is described as having great attitudes, seeming to love their job and their customers, providing impeccable and faultless service even when working alone. The owner is also noted as being kind and accommodating to the local community. Visitors recommend doing business and spending money at this establishment, calling it their favorite general store. Many mention they will return, drawn by the positive service, useful products, and delicious drinks like the Frankenstein beverage from the coffee house.
Stopped in for some coffee on the second floor- pretty good! Great selection of baked goods. Staff was very friendly
January 2026
Close to the condo and after reading the reviews I was happy with the service and selection! If you don’t like the price drive on! Way better than northern Michigan prices!
March 2025
They had everything we needed, and the cashier was friendly and patient!
