New Concept Jewelry is a family-run business in Calgary that offers a wide selection of jewelry, especially for piercings. Customers appreciate the helpful and knowledgeable staff, who provide great advice on sizing and suggest suitable jewelry options. The store features a variety of jewelry types, from stainless steel to gold, with competitive prices and unique items like Playboy jewelry. Many reviewers have had pleasant experiences, finding the staff polite and eager to assist. The store is praised for its extensive range of piercing jewelry, including tunnels and stretchers sold by the pair, making it a favorite spot for piercing needs. Customers are confident in the quality of the jewelry, with some testing its durability over time. Overall, New Concept Jewelry is highly recommended for those seeking quality, variety, and friendly service in Calgary.
