The 99 Cents Store is a family-owned business that offers a wide range of affordable products, from name-brand makeup to bicycle tires. The store is known for its great prices, with customers praising the discounted brand-name items available. The owner is described as an amazing and friendly individual who greets customers with a smile, providing excellent customer service. While there was an isolated incident of overcharging in the past, the owner has since addressed the issue and is now considered one of the best 99-cent store owners around. Customers appreciate the store's diverse selection, with many unique items not found elsewhere. Overall, the 99 Cents Store is a great place to shop, offering a pleasant experience and unbeatable prices, making it a popular destination for the local community.