Ace Hardware Unveils Experiential "Elevate" Store Model
Ace Hardware is reimagining itself with a new store concept. The home improvement retailer plans to invest over $1 billion in the next five years to roll out "Elevate Ace" across new and existing locations. The revamped stores will feature brand showrooms, expanded product lines, and enhanced customer service. Some locations will even boast outdoor spaces with live plant displays. Ace gave retailers a sneak peek at the concept during its recent Chicago convention. While a few stores will debut the new look later this year, the full rollout begins in January.
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