Pure Lovin’ Chocolate is a high-end vegan chocolatier based in Victoria, B.C., Canada, run by a mother-daughter team dedicated to making delicious handcrafted organic sweets. Their products are gluten, soy, and preservative-free, all natural and Fair Trade. The shop offers a wide variety of tasty options, including many different truffle flavors, chocolates, vegan soft serve, and other confections. Customers appreciate the great customer service and the friendly atmosphere of the shop. The chocolates, such as pecan caramel cups, dark chocolate strawberry bars, and chocolate maple cremes, are highly enjoyed, with some noting they are worth the slightly higher price. The house-made vanilla soft-serve in waffle cones and sundaes are also popular treats. Overall, Pure Lovin’ Chocolate is praised for its cruelty-free, tasty products and excellent variety, making it a favorite spot for visitors to Victoria. They also offer shipping across the continent for those who want to enjoy their sweets anywhere.
Wow what a beautiful shop, amazing chocolates! But more the young lady working today was what made the experience extraordinary! Super sweet girl
September 2026
Amazing Chocolate! Inside of this humble shop is one of the best I have tasted. I would recommend the blueberry Almond flavor as it tastes exceptionally good. Would 100% recommend this.
September 2026
I’ve been craving soft serve ice cream for a long time and here scratched that itched. It was yum, as were the chocs.😄
Updated from previous review on 2026-09-15
