Pure Lovin’ Chocolate is a high-end vegan chocolatier based in Victoria, B.C., Canada, run by a mother-daughter team dedicated to making delicious handcrafted organic sweets. Their products are gluten, soy, and preservative-free, all natural and Fair Trade. The shop offers a wide variety of tasty options, including many different truffle flavors, chocolates, vegan soft serve, and other confections. Customers appreciate the great customer service and the friendly atmosphere of the shop. The chocolates, such as pecan caramel cups, dark chocolate strawberry bars, and chocolate maple cremes, are highly enjoyed, with some noting they are worth the slightly higher price. The house-made vanilla soft-serve in waffle cones and sundaes are also popular treats. Overall, Pure Lovin’ Chocolate is praised for its cruelty-free, tasty products and excellent variety, making it a favorite spot for visitors to Victoria. They also offer shipping across the continent for those who want to enjoy their sweets anywhere.
Sublime local fair trade chocolates, worth every Penny
November 2025
Bought a few pieces last week (matcha-PB cup- hazelnut-orange) and they were 10/10. Will return for hot chocolate.
November 2025
Pure Lovin has the BEST dairy free chocolate that I have ever had.their peanut butter cups are my absolute favorite, but everything I have had is amazing. Cannot recommend them enoigh.
