Good prices and a great assortment of product. Employees this weekend were very knowledgable and very friendly and helpful. This store is also cheaper than some of the other surf / beach clothing stores nearby.
August 2022
Amazing store. I am always greeted every time I enter and the store has very friendly and helpful staff. It is a very clean store and all the clothes are always nicely folded. Nice sales and good merchandise. Definitely recommend this store for nice, comfortable, beach and everyday wear
July 2022
Great selection of T's tanks and shorts. The girls working in there this morning we're super helpful and nice. 5 stars all around.
JACK O’NEILL OPENED THE WORLD’S FIRST SURF SHOP IN 1952 OUT OF A GARAGE OFF THE GREAT HIGHWAY, SAN FRANCISCO. HE STARTED OUT SHAPING BOARDS AND SELLING WAX, EVENTUALLY EXPERIMENTING WITH INSULATED SURF VESTS TO EXTEND SESSIONS IN THE FRIGID WATERS OF NORTHERN CALIFORNIA. THIS THOUGHT PROCESS LEAD TO THE CREATION OF THE NEOPRENE WETSUIT, AN INVENTION OF JACK’S THAT CHANGED THE SURF WORLD FOREVER. THE SHOP LATER MOVED TO SANTA CRUZ AND WENT FULL FORCE INTO THE WETSUIT BUSINESS. THAT SAME PROGRESSIVE SPIRIT STILL DRIVES THE COMPANY FORWARD TODAY. WE AT O’NEILL STRIVE TO INNOVATE, EVOLVE, AND PRODUCE TIMELESS PRODUCTS TO BENEFIT THOSE WHO LIVE THE SURF LIFESTYLE.
