Beck's Shoes is a family-owned business that has been operating for over 100 years, now in its 5th generation of the Beck family. With 22 retail locations, an online presence, and a mobile "shoemobile" distribution throughout Northern California and Northern Nevada, Beck's Shoes aims to provide a combination of old-school customer service and a modern consumer experience. Customers have consistently praised the exceptional service they receive at Beck's Shoes. Employees like Matt, David, and Mason have been described as "super personable," "really helpful," and "extremely helpful," going above and beyond to ensure customers' needs are met. The staff is knowledgeable about their products and patiently listen to customers' concerns, guiding them towards the right brand and style. Beck's Shoes also offers a 30-day trial period for orthotics, allowing customers to return them if they are not satisfied. The business has been commended for its ability to handle challenging situations, such as a disgruntled customer, with professionalism and care. Customers have expressed their appreciation for the store's willingness to make adjustments and provide additional support to ensure a comfortable and satisfactory purchase. Overall, Beck's Shoes has earned a reputation for its exceptional customer service, knowledgeable staff, and commitment to meeting the footwear needs of its customers.
Sarah at Becks shoes is very patient and knowledgeable. Best customer service experience . Best experience at this Portola ave store in Capitola. Shoes are great. Tried on at least 4 pair so her patience and demenor was appreciated.
July 2026
Stopped in the Capitola store for some sandals for my niece. Karla was extremely helpful! She helped my niece to feel comfortable and offered many different options to find the right fit. Excellent customer service and quality shoes!
July 2026
Danielle was so helpful and sweet! She was quick to help us find exactly what we needed and more! Will be back again!
