Capitola Beach Company is a popular spot for surfing and renting gear at a charming beach village. Visitors appreciate the friendly and enthusiastic owner, who provides good service and helpful advice about the waves and the area. The shop offers sturdy and quality gear, including surfboards, wetsuits, and body boards. While some wetsuits may have a strong smell and get sandy, overall, customers find the equipment reliable and enjoyable to use. Many guests have had memorable experiences, especially through surf lessons. Instructors are praised for their skill and ability to find the perfect waves for learners, making first-time surfers feel confident and successful. Several reviews mention that the lessons have turned beginners into regular surfers, bringing lots of fun and great memories. The staff is consistently described as kind, helpful, and dedicated to ensuring a positive experience. Whether renting gear or taking lessons, visitors leave with a good impression of the business, highlighting its quality service, friendly staff, and the beautiful beach location.
We took lessons on a quick visit from the East Coast and these guys were wonderful. Easy and thorough communication, worth every cent, with knowledgable instructors from a family owned small business who showed love and care for all that they do. Thanks for the great lessons and the amazing gear from the shop. Don't miss... read full comment
September 2026
This is a great store for men and women’s clothing. The staff is super friendly and helpful.
September 2026
We have been shopping here for here for years. Always look forward to seeing Matt and Jill. You can’t beat the selection. We always find something! Can’t wait for the next visit.
