Capitola Beach Company is a popular spot for surfing and renting gear at a charming beach village. Visitors appreciate the friendly and enthusiastic owner, who provides good service and helpful advice about the waves and the area. The shop offers sturdy and quality gear, including surfboards, wetsuits, and body boards. While some wetsuits may have a strong smell and get sandy, overall, customers find the equipment reliable and enjoyable to use. Many guests have had memorable experiences, especially through surf lessons. Instructors are praised for their skill and ability to find the perfect waves for learners, making first-time surfers feel confident and successful. Several reviews mention that the lessons have turned beginners into regular surfers, bringing lots of fun and great memories. The staff is consistently described as kind, helpful, and dedicated to ensuring a positive experience. Whether renting gear or taking lessons, visitors leave with a good impression of the business, highlighting its quality service, friendly staff, and the beautiful beach location.
Great selection of women’s, men and kids options. New styles always rotating for the season. Did much of our Christmas shopping here and they gift wrapped all Of the items. What a nice gesture of customer service! A very personable shopping experience.
January 2026
Helpful friendly staff. This store has a lot of Capitola Specific logo products.
November 2025
Matt did a fantastic job of outfitting us with the equipment needed for a day in the waves. Will return here in the future!
