Freeline Surf Shop is a family-run surfboard manufacturing and surf lifestyle retail store located in the heart of Pleasure Point, Santa Cruz. Their recently renovated warehouse-inspired space showcases the original beauty of the 1950s building, just steps away from the ocean.
Freeline offers surfboard and wetsuit rentals for all levels and ages, catering to both locals and visitors. With a history of surfing in Santa Cruz since 1969, the shop is known for its great people, good gear, and local, family-owned vibe. Customers praise the helpful staff, who take the time to assist with selecting the right equipment, such as converting fin boxes and providing free accessories.
The shop is described as a "gem" with a friendly atmosphere, offering affordable rentals and convenient hours. Whether you're looking to buy a new board, rent equipment, or simply soak up the surf culture, Freeline Surf Shop is a must-visit destination in Santa Cruz.
Great experience renting a softboard for couple of sessions. All staff very helpful explaining the breaks, current conditions and forecast. Thanks!
September 2026
Anthony was super helpful and passionate about his store. I’d recommend this place over the big box stores. Family owned and operated.
August 2026
This place is EPIC! THE COOLEST vibes when you walk in. Super chill. Super helpful. Wayne helped me with my surf board rental. Very affordable. And it’s just a 5 minute drive from the waves that are best for beginner surfers down at Capitola beach.
