Jewelry Stores in Capitola, CA

11 locations found near Capitola

“If you’re looking for jewelry AND a VIP experience, go see Ester at John Roberto Jewelers in the Capitola Mall! Seriously, I think she might have a photographic memory or some kind of customer-service superpower. I was just walking through the mall today, not even shopping for jewelry, and she still remembered me! That level of attentiveness is rarer than the diamonds in the case.

Ester is professional, knowledgeable, and super friendly—like, the kind of friendly where you feel like a high roller, even if you’re just browsing. She follows up like a pro, making sure I got exactly what I wanted last time, and now I can’t imagine shopping anywhere else.

I’ll definitely be back for another purchase—for the love of my life, of course. But let’s be honest, I might also just go back for the VIP treatment and to feel like a jewelry-shopping celebrity again. If you want amazing service and someone who actually cares, go see Ester.”

4.9 Superb79 Reviews

“I recently visited Lumen Gallery and had such a great experience! The selection of jewelry, art, and home goods is beautiful and really unique—there’s something for every taste and style. I ended up finding the perfect gift, but honestly, I wanted to take half the store home with me. The staff was super friendly and helpful without being pushy, and they really know their stuff. It’s a great spot to shop for yourself or find special gifts. I’ll definitely be coming back!”

4.8 Superb63 Reviews

“All my experiences here so far have been exceptionally good. Earlier in the year I came in and bought some silver coins on a couple different occasions. Then today I went there and sold a gram of gold. They paid me spot - $5 the way it should be. You have a customer for life.”

4.7 Superb34 Reviews

“What a great shopping experience! Not sure how I found the Craft Gallery but my friends and family are glad I did. They LOVE every gift I purchased from this gem of a shop. Incredible customer service and super speedy delivery.”

4.8 Superb64 Reviews

“It was a true pleasure working with Atticus on our wedding jewelry. The quality, skill, and customer experience were exceptional. We had an heirloom ring from Jay Latta made more than 40 years ago, and worked with Atticus to make the new ring sets complement this sentimental piece. He worked carefully with family diamonds and created something really special and unique. We were so happy to work with Atticus and cannot recommend him enough for any fine jewelry needs. We’ll be back for our anniversaries!”

5 Superb31 Reviews

“This store carries very high quality and reasonably priced sweatshirts . I am especially fond of the very artistic heart wave of Capitola which is the original artwork of the owner Devon’s wife!
If you have not yet seen it you must! He also sells this design in a greeting card that I sent as Valentine cards this year!
Shop local and support locals in the village”

5 Superb22 Reviews

“super cute art store in the heart of capitola... my friends and i stopped by en route to the beach and loved what we saw here, lots of custom greeting cards, paintings by local artists, mugs, jewelry and clothing branded with capitola. some of the actual artwork was very unique, symbols and things that i hadn't seen in other art stores. the ladies working there were super sweet, very friendly. hours are a little limited though, they only open wednesday - sunday, 11.00-17.00 (closed on monday & tuesday). as far as parking, there is limited street parking, but your best bet is to park in the city parking lot about a block away.”

5 Superb11 Reviews

“Oceania has great selection and customer service. Knowing their curated clothings so well they become your personal shopper, making suggestions and pulling from stock. Thank you I’ll be back”

4.4 Superb17 Reviews

“This store and the people who work here are amazing.. The customer service that is shown will help you find what ever it is that you need and the employees will do it with proficiency and grace. The warmth and energy will bring you back... Plus an added bonus shopping here is a great way to build your credit so its really a win win.. If your looking to surprise your dear loved one Daniel's is the place to Go..”

3.6 Good51 Reviews

“Just came in looking for a simple silver chain, not knowing the wide variety of options and pendants they had. Reyna was super patient and helpful allowing me to look at all my options and price breakdowns. If anyone is reading this in management they should give her a easier, she deserves it! Thank you Reyna! Would recommend!”

2.4 Poor43 Reviews

“My husband and I are on our honeymoon in Capitola. We've been looking for thank you gifts for friends that helped us with our wedding and had a great experience in this store! We were a bit indecisive at first, but all of the staff we encountered were lovely and helped us get something just right!”

2.3 Poor41 Reviews