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“If you’re looking for jewelry AND a VIP experience, go see Ester at John Roberto Jewelers in the Capitola Mall! Seriously, I think she might have a photographic memory or some kind of customer-service superpower. I was just walking through the mall today, not even shopping for jewelry, and she still remembered me! That level of attentiveness is rarer than the diamonds in the case.
Ester is professional, knowledgeable, and super friendly—like, the kind of friendly where you feel like a high roller, even if you’re just browsing. She follows up like a pro, making sure I got exactly what I wanted last time, and now I can’t imagine shopping anywhere else.
I’ll definitely be back for another purchase—for the love of my life, of course. But let’s be honest, I might also just go back for the VIP treatment and to feel like a jewelry-shopping celebrity again. If you want amazing service and someone who actually cares, go see Ester.”
“I am visiting from Mexico and I had a gift that I needed a gift bag for and this store directed me to a place where I could get it. So I came back and I bought earrings and then I bought a gift for a wedding. They even mailed letters for me that I had brought all the way from Mexico. This is just the best store with the best customer service and the most amazing gifts. I encourage everybody to stop by and find the best gift for themselves or someone they love.”
“It was a true pleasure working with Atticus on our wedding jewelry. The quality, skill, and customer experience were exceptional. We had an heirloom ring from Jay Latta made more than 40 years ago, and worked with Atticus to make the new ring sets complement this sentimental piece. He worked carefully with family diamonds and created something really special and unique. We were so happy to work with Atticus and cannot recommend him enough for any fine jewelry needs. We’ll be back for our anniversaries!”
“Central Bay Coin Exchange has a great selection and the staff is excellent. Kirk was very professional and helpful. The prices are very competitive. I highly recommend Central Bay Coin Exchange!”
“It was 2023 when I first found this boutique in Capitola. Phoebe was very welcoming, kind and helpful when we walked into the store. My love for moonstone started here when I found a moonstone ring that caught my eye. It was meant to be that day because for some reason it fit me perfectly. I also took two pairs of moonstone earrings. Whenever I'm back in the area I always make sure to stop by to see if there are any new moonstone jewlery items.
If you are ever in Capitola stop by at Phoebe's boutique you won't regret it. ? ✨”
“super cute art store in the heart of capitola... my friends and i stopped by en route to the beach and loved what we saw here, lots of custom greeting cards, paintings by local artists, mugs, jewelry and clothing branded with capitola. some of the actual artwork was very unique, symbols and things that i hadn't seen in other art stores. the ladies working there were super sweet, very friendly. hours are a little limited though, they only open wednesday - sunday, 11.00-17.00 (closed on monday & tuesday). as far as parking, there is limited street parking, but your best bet is to park in the city parking lot about a block away.”
“Oceania has great selection and customer service. Knowing their curated clothings so well they become your personal shopper, making suggestions and pulling from stock. Thank you I’ll be back”
“This store carries very high quality and reasonably priced sweatshirts . I am especially fond of the very artistic heart wave of Capitola which is the original artwork of the owner Devon’s wife!
If you have not yet seen it you must! He also sells this design in a greeting card that I sent as Valentine cards this year!
Shop local and support locals in the village”
“This store and the people who work here are amazing.. The customer service that is shown will help you find what ever it is that you need and the employees will do it with proficiency and grace. The warmth and energy will bring you back... Plus an added bonus shopping here is a great way to build your credit so its really a win win.. If your looking to surprise your dear loved one Daniel's is the place to Go..”
“My husband and I are on our honeymoon in Capitola. We've been looking for thank you gifts for friends that helped us with our wedding and had a great experience in this store! We were a bit indecisive at first, but all of the staff we encountered were lovely and helped us get something just right!”
“Just came in looking for a simple silver chain, not knowing the wide variety of options and pendants they had. Reyna was super patient and helpful allowing me to look at all my options and price breakdowns. If anyone is reading this in management they should give her a easier, she deserves it! Thank you Reyna! Would recommend!”
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“Such a fabulous shop. I have bought in person and online - they are so kind, helpful and patient. Thank you so much for carrying such beautiful things and sharing them with the world!”